BUILDING A
WORLD-CLASS BRAND
When co-founders Harry and Ricky Goldstein reached out to Iron Method in early 2024, they had a clear vision for a premium off-road accessory brand. IMC built a brand architecture that took the market by storm. The idea of making waves in the off-road category with products that are “Built For More” is now laying down some serious traction. We created RAVEK from the ground up with dominant orange branding that we now own in the UTV market. The built-to-last logo mark was created with a brand identity that makes RAVEK easily recognizable and respected in the off-road space.
BUILT FOR MORE
When RAVEK teamed up with Iron Method Creative, we planted our flag in the sand and made the dust fly. IMC designed a complete and cohesive brand identity from packaging, event spaces, vehicle wraps, direct mail, catalogs and an astonishing photo library in a 4 month period. Every piece of internal and external facing material was directed with the consistent branding straight from our supplied brand guideline. Iron Method Creative called on their network of industry experts that are masters in cinematography for the off-road market and partnered to create a high-energy brand launch video accompanied by premium category specific videos. IMC even helped the design aesthetic of some of their product line. What does your business need creative help with?
BRAND VIDEO
CATALOG DESIGN
This marketing tool can empower your salesperson with confidence for success wherever they go. We build premium catalogs that accurately represent your products and/or services. We work with you to get to know your target audience and create inspiring marketing pieces that consumers wouldn’t mind hanging on to.
PACKAGE DESIGN
By leaning into the color orange and creating a unique design in the SXS market, we gave RAVEK instant brand recognition with some of the best packaging in the market. We took RAVEKs tagline BUILT FOR MORE seriously and created an easily reproduced system that is memorable and BUILT FOR LIFE.
PRINT ADS
From pro driver Andrew Madrid lighting up the dunes, to captivating product photography. We stopped riders in their tracks with impactful photography, messaging and design that we crafted specifically for our target audience. RAVEK upgrades vehicles by bringing more storage, more lighting, and more comfort to the SXS industry. If you want to customize your machine with lifetime guaranteed products. RAVEKs got you covered.
VEHICLE WRAPS
While maintaining the cohesive look across all marketing and brand pieces, we created some kick-ass vehicle wraps. These machines look fast with these new wrap concepts just sitting still!
